Re-Branding, repositioning & business development for Zitronix Engineering.
After over a decade of being in business, Zitronix had reached a place where its brand felt stuck. It needed fresh & innovative strategies to better capture more market value & position itself for long-term growth. Starting with indepth business analysis, to rebranding & growth strategizing, we (LinkOrion) have been working side by side with the client on this new chapter.
The Challenge
Inadequate vision & expertise articulation –
Minimal value capture optimization • Lack of comprehensive business/brand strategy and roadmap. • Underutilized brand presence, values and advantages. • Brand Inconsistency & Lack of clear messaging. • Unharmonized service offering front, hindering value creation and capture. • No long-term messaging/communication to position business for future advantage.
Team Members
Project Hours
