Every business has a soul, something akin to a personality, which is usually evoked through branding.
A Selfie for your business is that aspect of your business activity that helps you connect emotionally with your target market online.
If you are reading this post, it means you have an online presence and you have friends who also are online that gets to read and interact with your posts. It is more like you have a digital transcription of yourself online. Big stars and celebrities with massive online followers understand the need to maintain their online brand or personality; even when in most cases, that is not truly the person they are in real life. Your digital transcription, which lives in the online digital space needs to tell a story that can engage your online audience - you need to be empathetically connected with your audience, and they to you.
This applies to businesses also, if you have a business that does not have an online presence, a business that has no personality that your online audience can relate with; then you are being UNFAIR to your business. In fact, you are deliberately stifling your business growth and on the long run carrying out what is referred to as ‘INDUCED ABORTION’.
The problem with most small business owners is that, they do not mentally picture their business as an entity. They do not ascribe a soul to it. And so, such a business remains as a ghost in the online or digital world.
You see, we know how to take Selfies of ourselves but hardly know how to take Selfies of our business online
Your business is an identity that needs an online presence with its own unique personality, just like you personally do online. It needs to project a happy, satisfied and confident personality that can SMILE back at you and your target customers. That SMILE is the assurance of More Customers and business growth.
If you own a product or service [Business] that will be of value to the public, the very first type of LOVE to show to it is to create an identity; an identity that will evoke an emotional response symptomatic of your business ideals. Next secure your online space by getting a domain name that is Search Engine Optimized (SEO). Identify social media platforms where your business can meet and communicate with your target customers, describe your business in a way these people can relate to in all your bio descriptions (Using keywords where possible).
Next up, begin engagement. Take Selfies of your business – by Selfies we mean, contents that will evoke emotional response such as pictures, videos, copy, hashtags etc.
The majority of customers you are looking for are no longer moving from brick & mortar store to store [like in the 80s & 90s] to search for products or services; they go online to Websites - just as you are on this website. They look for services or products with good Selfies. They see what others are saying about the service and product (REVIEWS), they compare with the Selfies of other businesses (YOUR COMPETITORS), and they go for the business with the best SMILE in their Selfie.
One more thing: Make sure you have sparkling teeth behind your smile; this is like optimizing your Selfies. When different businesses project their Selfies, people are naturally drawn to those who have an optimized smile, which is seen as such by the quality of whiteness of teeth. This is exactly where Search Engine Optimization (SEO) and Search Engine Return Page (SERP) come in.
The following statistics should help you understand just how crucial white teeth are behind the smile of your business Selfie:
~ Business Selfies are very crucial to your overall business success. We have one of the best team of Web Developers and Digital Marketing Professionals in Nigeria, who can get you that Selfie that can go viral. Imagine having a sparkling white, even tooth behind a Selfie that can go viral. We will be happy to work with you: let’s have a tête-à-tête, you only need to Get in Touch.
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True education does not ignore the value of scientific knowledge or literary acquirements; but above information it values power; above power, goodness; above intellectual acquirements, character. The world does not so much need men of great intellect as of noble character. It needs men in whom ability is controlled by steadfast principle.- Ellen G. White (Ed.225)